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Recipe for an Ezine: Final Words About Successful Ezines and Email Marketing

by Denise Wakeman & Patsi Krakoff, Apr 15, 2007

Email marketing is powerful cost effective tool for spreading your messages, but like any recipe the ultimate results depend on many variables.

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Recipe for an Ezine: Ingredient eight: Can-spam Compliance - What You Need to Know

by Denise Wakeman & Patsi Krakoff, Apr 15, 2007

Anyone doing business online & using email for marketing, needs to know about the CAN-SPAM laws. Not being compliant can get you into trouble & interrupt delivery of your ezines. Here’s what you need to know.

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Recipe for an Ezine: Ingredient seven: Attracting Subscribers

by Denise Wakeman & Patsi Krakoff, Apr 15, 2007

Of all the tasks that go into writing, formatting & publishing an ezine, getting people to subscribe can be most challenging & crucial. Here are several incentives that work for increasing sign ups.

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Recipe for an Ezine - Ingredient #3: Email Subject Line - Clear, Clever, and Compelling

by Denise Wakeman & Patsi Krakoff, Apr 11, 2007

Creating a good ezine article title or email subject line takes more time & forethought. It should be clear, clever & compelling to lead the reader down a path towards a call to action.

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Recipe for an E-Zine: Ingredient One

by Denise Wakeman & Patsi Krakoff, Apr 9, 2007

Out of eight key ingredients that go into writing, formatting & publishing an ezine, the first & foremost is to find a clever yet clear & compelling title. Read to find an appropriate name for your ezine.

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