Do you know that the way you format your web site text can influence the sales you make? The size, font, style and color of your text impacts on your reader's buying decisions. These are killer tips you must consider when formatting the text on your web site.
- Make it Simple To Read- Avoid using light colored texts like yellow on a white background and dark blue on black background. You want your visitors to easily read and assimilate your text without any pains.
- Adequate Text size- Never use text that is too large or too small. For headlines and subheadings, use larger texts. If your target audience is people of older age bracket, avoid using small fonts as the possibility of poorer eyesight increases with age.
- Decent Spacing- Never overlook spaces when editing your page. Those key benefits your product or service is offering should be on indents and bullets. Consistency is of essence throughout the entire context of your website.
- SimpleGrammar- Make the text on your web page readable by checking spelling and grammar errors. However, you can break some laws if it suites your desire to bring your points home.
- Make it Moody- You can catalyze the emotion on your reader by applying significant colors on your text. Green creates greed on the mind of your reader. To make your reader excited, use some red text, while blue makes reading more enjoyable. These colors will put anyone in the mood to buy your product.
- Painful Eyes- Bright text colors and backgrounds on your web site makes text hard to read and bother your reader's eyes that they just speed off from your site.
- Attract Interest- You can grasp the interest of your reader by using sharp headlines. Make it bolder by using different colored headlines than the ad content. Once a reader notices the headline, their attention makes them read the rest of the ad.
- Highlight Keywords- Create emphases on phrases and keywords that are relevant to your reader. To achieve this, apply any of these formatting techniques on the chosen words -bold, underline, italics, color, word art etc.
- Avoid ALL CAPS- All caps text is very difficult to read while looking unprofessional. To offset it, use all caps in your banners and headlines.
- Adequate Fonts- This is important as people mistakenly use comic style fonts to advertise business books. Use appropriately simple texts, do not over-impress!